Brand guidelines: the system behind how FRXN Group looks, sounds and shows up.
The mark
Our logo is a geometric “F” monogram with an angled cut that signals forward motion. Keep clear space around it equal to the height of the mark’s crossbar. Never stretch, recolor, rotate, or add effects.
Monochrome, by design
FRXN Group runs on a disciplined black-and-white system. Pure black is the canvas; near-white is the voice; greys carry hierarchy. Color belongs to the products, not the parent.
Space Grotesk & Archivo
Space Grotesk sets headlines and the wordmark: geometric, confident, a little technical. Archivo carries body copy that is clean, highly legible and neutral. Base body size 16px, line-height 1.6.
How we sound
Confident, plain-spoken, and a little understated. We’re builders, not hype-men. We talk about what the product does, who it’s for, and why it’s better, then we get out of the way.
Clear over clever
Say the useful thing first. Short sentences. No jargon, no filler, no buzzword soup.
Confident, not loud
We state facts calmly. Fewer exclamation marks, more proof. Let the work carry the weight.
Human & warm
Written for people, not personas. “We build products people love,” not “leveraging synergies.”
Precise & honest
Concrete claims we can back up. If it isn’t true yet, we don’t say it.
Do & don’t
Do
- Use the white monogram on black or very dark surfaces.
- Give the logo generous clear space.
- Keep layouts spacious, high-contrast and type-led.
- Let each product keep its own color identity.
Don’t
- Recolor, outline, add gradients or drop shadows to the mark.
- Stretch, rotate or crowd the logo.
- Place the monogram on busy photos without a scrim.
- Introduce new brand fonts or accent colors for the parent.
Product marks
FRXN Group is the quiet parent; the products are the personalities. Each keeps its own logo and palette.
